Guinness Surger

The world of beer has revolutionised with time, with numerous ways of serving beer that can impact your experience of drinking beer. The Guinness Surger is a revolutionary device that changed the way people used to enjoy guinness. With passing years the brand has made a number of innovations to enhance drinking experience. In this comprehensive guide we’ll explore the history of this Surger, its function and impact on the beverage industry.  

The History of Guinness Surger

To figure out the history of guinness surger it is important to to first delve into the history of guinness. Guinness was founded by Aurther Guinness at ST.James’s Brewery in Dublin, Ireland in 1759. 

Guinness has a unique taste and looks different from any other beer such as modelo beer. Creamy head, deep ruby-black colour, smooth taste with roasted malt taste and aroma make it the most popular brand of beers. What gives it away as Guinness is how it is poured: first into the glass then it is allowed to settle before slowly topping up so that you obtain two layers-one dark at the bottom and silky white on top which tastes like heaven.

For a long time, if you wanted to enjoy a well-poured pint of Guinness, you had to go to a pub or bar where it was available on tap. One of the things that made Guinness so special was that it was difficult to imitate for those who wanted to enjoy it elsewhere, its creamy head and particular settling process. Freshly poured pint from tap could not be well replaced with canned or bottled Guinness.

The Birth of Guinness Surger

Diageo, the company that owns the Guinness brand, sought to address this challenge and find a way to bring the iconic Guinness pour and taste to consumers in new and innovative ways in the early 2000s. They needed to come up with a solution for such places where there was no room or gear for kegging and tapping that goes according to the norm and individuals who wished to have a perfect pint at home.

The result of this effort was the introduction of the Guinness Surger – an exclusive product which offered any Guinness fan the possibility of having their favourite drink poured properly, at any moment or place. What distinguished Surger from its competitors was its ability to produce the same perfectly balanced foam when pouring compared to pubs' taps due to the two-step method inherent in its design.

How Does Guinness Surger Work?

It's time to go over what the Guinness Surger does in full detail,first and foremost. Basically, at its heart, the Surger is a peculiar machine that achieves the effect of Guinness beer progression by an innovative technology.

The process includes:

  • Unique Can Design: Special cans of Guinness called "draught Guinness" cans are used with The Surger. The cans contain flat, black liquid – something that might be strange to people who expect Guinness’s traditional look.
  • Pouring: The flat Guinness is typically poured from cans into glass by a bartender into a glass, typically smaller than a pint glass.
  • Surger Unit: The Surger point is placed on a specific spot on the Surger unit, often described to be precisely where a glass of flat Guinness is set down. It is usually positioned on the bar or counter for convenient working by anyone at the store.
  • Activation: The Surger unit uses a precision ultrasound transducer that starts pulsing at a definite wavelength and frequency; this is what causes the renowned “Guinness surge.”
  • The Iconic Surge: A transformation occurs during the surge as the flat black liquid alters and transforms, tiny bubbles coming up to the top which forms a distinctive creamy head that is known with a well-poured pint of Guinness just like in soda. In a way, the surge mirrors the settling process used by bartenders when pouring a two-part pint, giving it its immersive as well as appealing qualities.
  • Presentation: After that the bartender or the server serves the transformed pint of Guinness to the customer with a smooth head that is creamy just as the customer would expect it to appear.

The Benefits and Appeal of Guinness Surger

The Surger has various benefits and appeals for both consumers and establishments. 

  • Consistency: The Surger is revered widely due to its potentiality of dispensing a regular and flawless mug each moment it is engaged. No matter how poor the pouring expertise may be or where it takes place, each pint of Guinness remains true to its image and flavour so is the custom of buyers.
  • Visual Experience: One integral part of the appeal of Guinness is its settling and surging process. This process is made more visually interactive by the Surger, which allows people to see how the pint is formed from the flat stuff.
  • Space-Saving Solution: The Surger provides a valuable alternative to traditional kegs and taps for establishments lacking space. It requires minimal storage space for the cans and a compact unit for the surging process.
  • Freshness: The Surger cans are crafted to keep the beer fresh and tasty while being opened and poured before consumption hence giving consumers fresh beer every time.
  • At-Home Experience: The Surger was also made for home use which in addition can be used in bars and pubs enhancing its usability. This way to any grolsch beer enthusiast who has one it is possible to create some “perfect pint”, enjoying just as good one at their place as if they went out to any pub or bar.

Wrap Up

In the beverage industry, the ideal way to have the classic Guinness pour typically enjoyed in pubs and bars but not outside such settings was as seen in the emergence of the Guinness Surger. Its effects moved far from the beer, informing the design of packages, consumer behaviour, and even general drinking moments.

At a2zdrinks we provide Guinness Draught Surger Stout Beer for classic beer lovers.