Birra Moretti: A Taste Tour of Italy's Beer Culture
Birra Moretti beer represents Italy’s long brewing history. This is one of the famous Italian drinks. It has been loved by many people for many years due to its smooth and amazing taste. The drink is dedicated to quality. It represents Italy's beer culture and brings people together to celebrate Italian craftsmanship.
A Simple Story of Italy's Famous Beer
Love to hear the story behind Birra Moretti, the most loved beer in Italy. It is one of the oldest beer companies. For many years it was mostly sold in the northern part of Italy. It was sold in the Friuli region. The beer was mainly known in this area. Does that mean it wasn’t famous across the country? Yes, it was popular in this particular region of Italy.
National and International Success
In the late 1980s, Birra Moretti became popular in Italy. People across the country began drinking it. This change helped the beer grow even more. In 1996, Heineken bought this beer brand. After this, the beer was sold in many countries around the world.
The Classic Recipe
Since 1859, this brand has used the same recipe for its original beer. This is a pale lager. One of the most common reasons behind its popularity is its balanced taste.
It has fruity and bitter flavors and the aftertaste is refreshing. The beer has a 4.6% alcohol content.
The main ingredients used in the making of this beer are Water, Barley, Maize, and Hops. For more than 160 years the recipe has been the same
New Beers from The Same Brand
Over the years, Birra Moretti has introduced new types of beers. Besides the classic lager, they now also make ales and radlers.
These special kinds of beers are made with ingredients from different regions of Italy. People who Buy drinks in bulk order these different beers online. These new beers allow people to taste different flavors from Italy.
The Beginning of Birra Moretti
It was started in 1859 by a rich family man named, Luigi Moretti. He started it in Udine. The family of Luigi Moretti used to trade food and drinks. His family connections gave him a good understanding of business. This helped him succeed in the beer-making industry.
At the time, Italy was going through big changes. People wanted to unify the country. The Friuli region, where Birra Moretti was started, was controlled by the Austro-Hungarian Empire. Many Italians did not like the foreign rule. Udine was a place with a lot of military activity. Soldiers in the area needed beer. This created a perfect business opportunity for this drink.
The First Sale
In 1860 the first bottle of beer was sold. The factory made 250,000 liters of beer a year. This was enough for the local demand.
After 60 years the brewery had to double its production. Till 1989 the family business remained small. Then the family sold the company.
Growing Popularity
In the 1990s, Birra Moretti became popular across all of Italy. By 1991 the brewery was producing 100 million liters of beer. This was too much for the original factory to handle. In 1992 the company closed the old factory. They moved to a bigger facility.
In the year 1996, Heineken bought this beer brand. They began selling the beer in many countries. Today, people in more than 40 countries can enjoy the original beer. They can also get its new varieties.
Brewing Process
Birra Moretti’s brewing process is very important to its quality. The beer is made with premium-grade barley and hops. These are picked at the right time.
- The barley is mixed with water and is allowed to sprout. This creates malt.
- This malt is then dried. It is roasted to give it flavor. The malt is ground into a powder by the experts. They mixed it with water to create a liquid called wort.
- The wort is boiled. Afterward, hops are added to give the beer its unique taste.
- After cooling the wort, yeast is added. The beer begins to ferment. This process helps give Birra Moretti its pale color and clean taste. After filtering out the yeast, the beer is bottled. It is now ready for sale.
Buy Birra Moretti from A2Z Drinks in the UK
A2Z Drinks is one of the best places to buy Birra Moretti in the UK. People can buy this amazing drink from A2Z Drinks at a very economical cost. Because it is the cheapest place to buy alcohol online UK. In addition, we also offer excellent discounts to our clients.
If you are very curious to taste this drink, contact us. You can easily order this beer and other drinks from the online portal of our company. We have the best selection of beers from all across the UK. So, connect with us for any kind of beer. We offer fast delivery. Hence, you don’t have to wait long to enjoy your beer.
For great prices and convenience, place your order now from our online portal. You can also talk to our executives directly over calls.
Final Words
Birra Moretti beer is something that you have to try. This beer was sold in a small town in Italy. Today it is an internationally loved beer brand.
A2Z Drinks sells this beer online. Check our online store for different types of drinks. Place your order with us right away. We also deliver bulk orders. You can get all the details of our products from the website. Start buying your drinks now from the convenience of your home.
